Pitching in home-based business in gated community

Applications to build an encouraging atmosphere

Why is the research necessary?

With increase in urbanization, tier 1 and tier 2 cities has gone under huge developmental changes and one of the biggest change is the changing lifestyle of people. There was a time people used to live in independent houses, soon came the flat systems and now there is a wide growth in the gated community model.

This new residential system provides a luxurious and comfortable lifestyle. A small gated society gives accommodation to at least 100–150 families. Since these community premises are quite wide spread and people are busy with their day to day activities, they hardly interact with each other and though they all share the same space, there is hardly any communication between them.

Also a large amount of housewives, elderly who stay at home are interested to work at home for various reasons. Few of the reasons could be

1. Flexible work environment

2. Flexible working hours

3. Less stress and financial risks

4. Decrease of commute time

5. Test out various business ideas

6. Hobby into business scenarios

and many more. Since these communities/townships include a large number of residents, there is a higher probability of home-based business succeeding.

Therefore, a common platform where people can interact with each other and also make the best of their spare time can turn out to be of great help.

What makes home-based business preferable

Originally published at https://medium.com on January 27, 2019.